From what I can tell in this video, here's how Andre Bishop's fight career ended up in the crapper: Someone told him to take a dive and he didn't. When the muscle showed up, someone got shot. (NSFW language.)
That's Champion Mode, EA Sports' first crack at putting a narrative into a sports game. Its subject matter and language are probably the biggest reason the title will be rated M, because I don't think Teddy Atlas and Joe Tessitore are dropping F-bombs during your regular bouts.
Fight Night Champion arrives March 1.