In the West, Shigesato Itoi is best known for the Earthbound series of role-playing games. He might challenge game conventions, but his wife Kanako Higuchi challenged Japanese censorship more, changing it forever.
Itoi is no stranger to the limelight. During the 1980s, Itoi hosted an educational program called "You", but he really made his name decades before as a copywriter, defining the art of Japanese copywriting — something Tim Rogers previously discussed in a column this April. Besides doing the copywriting for over fourteen Ghibli films and publishing several books, he dabbled in voice acting with My Neighbor Totoro and in game design for Nintendo, he occasionally appears on variety problems and he even makes t-shirts.