Sony Can't Quit You, Plastic DiscsBrian Ashcraft12/14/10 11:00amFiled to: Blu-RayPS3SonyNewsPS4536EditPromoteShare to KinjaToggle Conversation toolsGo to permalink Sony did win that HD format war, you know.AdvertisementWhile pundits predict that the next generation of consoles will be digital download only, Sony continues to be bullish on disc-based media."The reason retail has been around for thousands of years is because it works really well at showing you a range of content, having experienced store staff that can find the game you are looking for, tailor choices to your needs and up-sell you something you hadn't thought of," Sony Computer Entertainment of Europe honcho Andrew House tells MCV.AdvertisementContinuing, House adding that digital retail is still confusing. "Browsing is a little overwhelming and too confusing, and that's the challenge that makes me think there's a strong role for physical media for years to come."This past summer, Sony Computer Entertainment boss Kaz Hirai stated that he felt physical media still had its place due to infrastructure issues. To think everything will be downloaded in two years," Hirai said, "three years or even ten years from now is taking it a little bit to the extreme."