Mubi, the new film service for the PS3 that we're quite big fans of, ran an interesting test over the weekend: showing a movie the same day it was out in cinemas.
Granted, it wasn't a Hollywood blockbuster. It wasn't even an English-language film, which shouldn't be too surprising given Mubi's slant towards foreign cinema. It was Mexican film Revolución, a collaborative project that featured film-makers like Gael García Bernal (The Motorcycle Diaries).
Did anyone see it? It's a concept we'd love to see catch on, especially for films like this that many couldn't see in a cinema if they wanted to.