As much as Activision's Call of Duty: Black Ops is a success, the company's other recent franchise release, Tony Hawk: Shred, is not. But Activision isn't giving up on Shred, even in the face of pitiful sales.
Eric Hirshberg, CEO of Activision Publishing tells Gamasutra, that things could turn around for the Tony Hawk franchise and that "there's hopefully a method to that madness" of skewing the game younger.
"For the first time we're targeting that game to kids," Hirshberg says. "It's a gift-oriented game, but, that said, we need to build awareness for the game still. I think you'll hopefully see a bigger ramp-up as we get further into the gift giving season."
If Tony Hawk can recover from Shred and Ride, who's going to make it?