NBA Jam on the 360 and PS3 hit shelves yesterday; today EA Sports is taking a page from the Old Spice YouTube campaign that drew raves. The announcer, Tim Kitzrow, is reading off Twitter-submitted catchphrases. Apparently mine (above) wasn't objectionable.
Kitzrow, as we mentioned before, is all about the fan service, so he's perfect for this kind of all-day session. I believe it's still going as I type this. You send your phrase to EA Sports' Twitter and hashtag it #nbajam. If they likey, Kitzrow says it.