But what about the PC gamers that hardware companies would call "enthusiasts"? Is there a game coming for them, something for them to double-check their specs over, fire up fraps and complain in forums that their graphics cards aren't working properly?
Asked by VG247 whether Microsoft would still be releasing games "for those that spend large sums of money to upgrade PC rigs", Microsoft Game Studios GM Dave Luehmann replied "There are other products, and I can think of one in particular, that will really encourage that type of behaviour".
Luehmann adds that "There'll be more announcements, there'll be more products over the next 24 months, as there have been rolling up to now".
Let's hope there's both quality and quantity amongst that lineup, because this sounds a lot like the launch of the Games For Windows initiative, and we all know how that panned out. Fool me once, Microsoft, shame on me, fool me twice, shame on all of us.