Sony Considers 'Online Pass' For MLB The ShowOwen Good8/23/10 7:30pmFiled to: PS3Mlb 10 the showSonySceeSceaSportsMultiplayerOnlineonline passProject $10RetailGameStop269EditPromoteShare to KinjaToggle Conversation toolsGo to permalinkSony's European president said the company is "broadly supportive" of measures like EA Sports' Online Pass - which enables online features through a one-use code free in retail copies - and is considering them for titles like MLB The Show.Advertisement"On the principle of making online portions of the game available or unlocked from the disc-based release for a fee, we're broadly supportive of that," Andrew House, president of Sony Computer Entertainment Europe, told GamesIndustry.biz yesterday. "And we're exploring actively the same option for our own content."One-use codes that enable online components are free to retail buyers, but cost $5 or $10 for those who acquire a copy without one - typically as a used game. It's a means for a publisher to get a cut of the used-game sales pie.AdvertisementSony's first-party content would be more than just sports, of course. Electronic Arts' own "Project $10" online codes predate the "Online Pass" the sports division inaugurated with Tiger Woods PGA Tour 11's release in July.But it is in annualized sports titles, with a larger catalog that is regularly traded in for newer models, where such a practice stands to generate the most revenue off the used market for a publisher. That said, recent numbers from GameStop suggest that it didn't suffer much in the first quarter in which it dealt with used sales that are, presumptively, lacking online access.