Apple has taken shots at the DS and PSP. The iPhone has more games, they say. Sony fires back with this ad, basically saying, yeah, but our games are better.

I've seen game companies take shots at each other in ads. It's common. In fact, mocking Nintendo has been a seasonal sport for Mario rivals. But I had not seen a game company take a shot in an ad at Apple before, thinly veiled or not.

Sony will surely find sympathizers with those who struggle to sift the good games from the many terrible ones in Apple's App store. But Sony's actions do also seem like those of a company feeling the pressure of supporting a platform that is losing support and entering a holiday season without a large number of new top games.

[Official PlayStation ad, via Twitter]