Ubisoft's digital rights management system for its PC games has been wildly unpopular since first adopted. And that's putting it mildly. Which might explain why the company's next PC game is ditching it.
RUSE, a real-time strategy game, will not be using Ubisoft's maligned system, instead opting for the far more publicly acceptable Steamworks method, employed by games on Valve's Steam service.
It's still a form of digital rights management, sure, but it's also one that doesn't require you to be connected to the internet at all times like Ubisoft's did, which was most people's primary bone of contention.
Hopefully it's something the publisher does with all of its PC games going forward.
UPDATE - Foiled! Ubisoft says "We will continue to use Ubisoft protection system on most of our PC Games". Bummer.