The makers of Power Gig: Rise of the SixString, the rhythm game that uses a real electric guitar as its controller, want plastic guitar peripherals to die in a fire—or the molten lava of an active Icelandic volcano.

At least, that's what we're inferring from this publicity stunt in which dozens of Guitar Hero guitar controllers are demolished and destroyed with the help of that pesky Eyjafjallajökull. Sure, it's a stupid waste of materials, but an incredibly clever gag. No one else has dumped this much plastic and electronics into a volcano in the name of selling a video game.

Such a fine line between stupid and clever... [via GameLife]