Unless you've lived off the grid for the last 60 years, you've heard the "Wilhelm scream." It's a stock sound-bit originally used in film and television post-production. It started in a Western movie. It's back in a Western video game.
Kotaku's Owen Good previously wrote about the Wilhelm scream and its long history in the film industry. Over 48 notable titles have used the scream but, recently, Red Dead Redemption bridged the gap between the film and video game industries. That scream started in the movie Distant Drum and made its way through all sorts of shows, movies (Star Wars!) and games. It's now in the biggest western of this year, which is, naturally a video game.