It's Epic Win. And it looks like it could be just that. It's an RPG for the iPhone, where instead of killing trolls and centaurs and goblins, you have to complete daily chores in the real world. Wash your car? Get some points! Clean the oven? Level up!
It should be out soon-ish for the iPhone and iPod Touch. And yeah, it would be easy to cheat, but if you cheat at a game like this, you've got bigger problems then making sure your car is clean.