Who could possibly want to hurt something as glorious as a cross between a unicorn and a plush teddy bear? Oh yeah, that guy.

Naughty Bear finally hits store shelves next week, and for better or worse, I've got my copy preordered at GameStop, in order to secure an exclusive slasher bear skin, completely with hockey mask. It's one of those instances where I preordered not for the special prize, but rather to make sure the store actually had a copy in stock come launch day. Naughty Bear doesn't strike me as a title that will score a lot of non-preorder inventory.

Still, I love the marketing so far, and if there aren't Naughty Bear plushies available soon, including one of the glorious Unibear, I shall be sorely disappointed.

Naughty Bear hits the Xbox 360 and PlayStation 3 next Tuesday.

The Fabled Unibear Is Going To Die Horribly