Other massively multiplayer online games give players small houses or apartments to call their own. Star Wars: The Old Republic gives you an entire spaceship.
EA's press conference at E3 2010 wasn't all that eventful from a Star Wars: The Old Republic point of view. They showed the newer trailer, off-handedly mentioned Alderaan as a player-versus-player battle zone.
That, and these ships. Your new home in Star Wars: The Old Republic. You want details? So do we! We'll let you know.