Most Gamers Don't Even Know Project Natal Exists

Sometimes, it's handy being reminded that "gamer" is a far bigger term than most of you realise. As evidenced by this Nielsen poll, which amazingly shows that most "gamers" haven't even heard of Project Natal.

They haven't heard about PlayStation Move, either. This despite Natal being a year old, and having appeared on countless news reports and television shows since. Likewise the Move, which formed the cornerstone of Sony's E3 press conference in 2009, and whose development has been the company's biggest news so far in 2010.

These are, along with Nintendo's 3DS, the biggest things happening in the world of video games right now. Yet only 21% of people identifying themselves as "gamers" had even heard of Microsoft's revolutionary new motion controller, while Sony's was little better at 23%.

OK, so that group includes people like PC gamers and Wii owners, who may not mash F5 on places like this every day. But even among Xbox 360 owners, 61% had never even heard of it (ignorance of the Move among PS3 gamers was at 58%).

That's incredible. If Microsoft and Sony want to overhaul the Wii with their motion controllers, they're going to need to go all-out on the marketing front, because it appears most of their potential audience don't read things on the internet and don't watch late-night television.

Gamers Await Motion Control Systems from Microsoft and Sony at E3 [Nielsen]