We presume this is Keita Takahashi, creator of Katamari Damacy and Noby Noby Boy, in disguise. Who else could make an otherwise creepy situation so charming?

Here he is, dressed as one of the houses from Noby Noby Boy, showing an emerging demographic how the game's iPhone app works. Wonderful. We've heard others describe it as "productivity tool", but seeing it action with a couple of toddlers, that's selling it way too short.

Our hats are off to those kids, too. Without the cheery intro graphic and music, that's an unnerving situation to find yourself trapped in a room with, but after a few moment's hesitation they just take the tiny talking house with arms in their stride.