A week and a half ago I jokingly commented in a story about Mafia Wars and PETA that "I'd kick one of my cats for a box of vegan chocolates." Apparently it's not kicking your cats that scores you loot.
I've posted a lot of PETA stories over the past couple of years, and they generally end with someone getting a box of vegan chocolates for doing something the People for the Ethical Treatment of Animals approve of, like not kicking cats. After I posted the story about Mafia Wars pulling pit bulls from the game after PETA called foul, a PETA representative contacted me to a) thank me for following the story and b) make sure I wasn't kicking my cats. I assured them my cats lived better lives than I, which they probably do.