John Romero Is So Sorry About Trying To Make You His BitchS

Game designer John Romero and John Romero's hair ruled the roost during the 1990s. With titles like Doom and Quake, he not only helped popularize the first-person shooter, he defined it. Then the unthinkable happened. He made Daikatana.

The game, released in 2000, was a tremendous flop. An ad for Daikatana proclaimed, "John Romero's about to make you his bitch. Suck it down." The game was delayed several times, and the final product was a bust. The rot had set in, and Romero, the FPS whiz kid, went off to develop mobile games.

"I knew it was risky, and I didn't want to do it. It didn't make sense. I mean, there's the whole culture of smack talk that goes with games and especially the FPSs, and that was something I was known for," Romero tells Gamesauce magazine.

"You know, I never wanted to make you my bitch, not you, not them, not any of the other players and, most importantly, not any of my fans. Up until that ad, I felt I had a great relationship with the gamer and the game development community and that ad changed everything... I regret it and I apologize for it."

"I didn't [stop it] and I'm sorry for that," says Romero. While the game could have been better on a number of levels, that ad and the hype that preceded and followed it was clearly a marketing failure."

Romero, who now says he is resigned to the ad, dished on the ad back in 2008, which evoked a saucy response from the marketer that spearheaded the suck-it-down campaign.

John Romero Is So Sorry About Trying To Make You His BitchS

If we're apologizing about anything, how about this outfit?

John Romero Wants To Make You A Star [Game Sauce via Industry Gamers] [Pic]