Avi Arad, former head of Marvel Studios and producer of the comic book company's big screen adaptations, believes that video games are "great source material" and that Hollywood will soon embrace games as it has superheroes.
According to the Hollywood Reporter, Arad said at the Milken Institute Global Conference "Very much like when we started with comics, we need one runaway success to make it very clear that this is a great source material." Arad, of course, has a vested interest in seeing video games succeed as potential film properties. He's backing adaptations of Mass Effect, Uncharted: Drake's Fortune and inFamous along with his son, Ari Arad. The elder Arad produced Marvel's Spider-Man, X-Men and Iron Man films, to name just a few.