Polaroid Gets Into The Video Game BusinessS

Odd. Polaroid, a brand 98% of you will know for its instant cameras, is releasing a line of video game accessories, including battery packs, controllers and headsets.

If this sounds weird, remember, Polaroid filed for bankruptcy in 2008, and has emerged in 2010 a very different company, one that thinks it's a good idea to appoint Lady Gaga as a "Creative Director" and...start selling video game accessories, a market that it doesn't exactly have to itself.

It's a random decision, but, best of luck to the company! If anything, the Polaroid logo is a lot classier than anything Mad Catz has come up with to date.

Polaroid enters games sector [MCV]