With a Video Game, a Small League Gate-Crashes the Big TimeOwen Good4/03/10 4:00pmFiled to: Stick jockeySportsDeadspinOriginalTop981EditPromoteShare to KinjaToggle Conversation toolsGo to permalinkIt's been around 24 years, but the National Lacrosse League's still "emerging," with a "dedicated following," patronized by empty labels the same way a blind date has a "great personality." Like those dates, its advances are often spurned.AdvertisementThe NLL had a broadcast deal with Sirius XM Radio; it expired last year. On TV, Versus once carried a game of the week; the cable network terminated the arrangement in 2008. As for a video game, a three-year development deal with Activision ended a while ago without going anywhere."At the end of the term of the deal, they advised us, because of the costs of development and the size of the lacrosse market and the fan base, they didn't feel like it would end up being worth it to do the game the way they'd do an NBA or an NFL game," said George Daniel, the NLL's commissioner. "They said it'd be a tough investment for them."AdvertisementReally, NLL, it's not you, it's us.Whether it's expressed politely in a boardroom by men in suits, or coarsely on talk radio by fans calling in, the mainstream gatekeepers and consumers of professional sports are notoriously dogmatic about what is and isn't worth trying. I'll admit to being one of them. And at bottom, these decisions are often based on a circular logic. If something like the NLL was big time, well, it'd have a video game; but it can't get a video game because it isn't big time.This week may have seen the final seal broken in the eventual undoing of that establishment. On Wednesday, the NLL licensed a full sports simulation video game, NLL Lacrosse 2010 using its logos, teams and players' images, to be published by the end of the month over the Xbox Live Indie Games channel.