Hispanic gamers are more likely to buy console video games, less influenced by price points in their choices, and consider themselves gaming novices, according to a survey by Univision, which will team with GameSpot to produce a Spanish-language games portal.
Univision commissioned the study of the Hispanic gamer market, which sociologists consider undeserved by and underrepresented in video games, so that its results would coincide with the news of its partnership with GameSpot, unveiled today. Univision is the top Spanish-language broadcaster in the United States. It'll soon begin hosting a games portal on its site, with content supplied by GameSpot. A news release said some of that content will be exclusive to Univision's portal and originally produced in Spanish.