Elections are this weekend in Italy, where apparently a Greek is eligible to run for regional president.
That billboard, which recently went up in Italy, reads "Vote Kratos: To save this city we need a real leader." It's one of two Sony's cooked up specifically for Italy. Another touts Madison from Heavy Rain: "Make the correct choice. Change your future."
The ads direct voters to mark Kratos on the God of War ticket Madison on Heavy Rain's. Since this campaign was sponsored by Sony, I'm guessing two well known game characters of Italian descent are sitting this one out.
Vota Kratos, Cazzo [Ars Ludica, translated. Thanks Simone T.]