They start out as normal looking dudes. Dudes you'd want to drink beer with, have a pizza with. Several pizzas. Then, they change. Whoosh!

There's been Microsoft's J Allard, Sony's Kaz Hirai and SEGA's Toshihiro Nagoshi. But the latest game exec to go through a metamorphosis is Cave producer Makoto Asada.

Let's take a trip down memory lane.

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Here's Asada as he appeared during promotions for the first DeathSmiles shooting game. He's rotund and probably gets winded going up a flight of stairs at his local arcade, but he looks like a nice fellow. A gentle giant, if you will.

This is an in-between period. Talking up the Xbox 360 version of Mushihime Sama Futari Ver. 1.5, Asada has decided he wants to make a change, a big change. However, the dye job is extreme. It shouts, hey, crazy hair! Watch out!! Yet the style is exactly the same.

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Asada as he appeared over the weekend at a Microsoft sponsored shooting game event. Look at that suit, that brand new hair. This guy doesn't eat pizza. He eats fancy food at fancy restaurant and can probably recommend a good beaujolais.

Bravo to Asada and these other individuals for improving themselves. Way better than the opposite, no?

*applause*

ケイブの浅田誠さん、死ぬ気でゲームを作っていたらいつの間にかハンサムになる [はちま起稿]