Cutscenes are nice and all, but gameplay is what we want to see. And gameplay is what we will see!
Set before the Transformers had contact with Earth, multi-platform title War For Cybertron allows players to partake in the battle between Autobots and Decepticons. The game is being developed by High Moon Studios, best known for the Bourne Conspiracy game.
Oh, and cover-free Transformers: War For Cybertron is not Gears of War with Transformers.