After a slow pitch to the old people, Nintendo has launched a new DSi LL (XL in the West) ad campaign in Japan. This one's for the gamers.
The voice-over says, "Because the screen is big, Dragon Quest is big. Final Fantasy is big. Mario is big. Love Plus is big. Zelda is big." And the ad also points out that the big DSi comes with a big touch pen and pre-installed software.
The interesting thing about this ad isn't that it's a DSi XL commercial (the advert itself is dull and not clever like this French poster), but that Konami's Love Plus romance simulator continues to worm its way into the mainstream Japanese zeitgeist.