Activision Has Call of Duty 7 Loaded For Holiday

Given the "disproportionate contribution" that Call of Duty: Modern Warfare 2 provided to Activision Blizzard's well-padded bottom line, it won't come as a surprise that the next Call of Duty game is coming this holiday season. See? You're not surprised.

Activision Blizzard confirmed its plans to "continue annualizing" the first-person shooter franchise with the still-unnamed seventh entry in the billion dollar Call of Duty series, offering little new info. But executives did talk briefly about the game's release window and their desire to see some subscription-style revenue from the series.

"If you think about the successes we have had in other categories on subscriptions, you can get a sense of the direction we want to take that franchise," Activision CEO Bobby Kotick said during today's quarterly earnings call, not specifying exactly when it planned to take such steps.

Execs expected a less "friendly" release window in 2010 than the one that Modern Warfare 2 had in 2009, when publishers, including Activision, shifted games from the fourth quarter to the next year.

While Activision Blizzard brass did not name the developer of the next major Call of Duty game, developer Treyarch has been linked to the next iteration.