Publisher Electronic Arts is a big, big fan of downloadable content. So much so that it's committing to featuring paid DLC and online play in every single title it releases during the company's fiscal 2011.
EA COO John Schappert said during the company's Q3 financial earnings call Monday that "every one of EA's releases will have an online component—both downloadable content and online play." That goes for Dead Space 2, the two Need For Speed titles, and Crysis 2, as well as Fighting Title and Action Title. Everything.
Looking at the publisher's FY 2011 line-up and its ability to sell all manner of post release content, that's not going to be a difficult fit for EA.
Don't be shocked if much of that digital distribution happens on EA's terms, on par with the Cerberus Network integrated into the recently released Mass Effect 2. Gotta keep those used copies off the shelf!