Playfish Working On A "Well-Known EA Brand" For 2010 Release

Playfish president Kristian Segerstrale, flush with cash after his casual gaming company was bought out by Electronic Arts last year, has told the Wall Street Journal of his plans for the year ahead.

Among advice dished out to Playfish's competitors and predictions of a "rapid maturing" in the casual scene over the next year or two, Segerstrale revealed that his company is currently working on a social game based on a "well-known EA brand", and that it will be out later this year.

Interesting. It's not Lord of Ultima, somebody else is doing that. What it may be is Command & Conquer, especially when you back and re-read EA boss John Riccitiello's comments to Kotaku last year.

Why Playfish Sold Itself to EA [WSJ]