Ultima Returns! Now For The Bad News...S

Not content with kicking sand in the face of Wing Commander fans with the dreadful Wing Commander Arena, EA is now turning its attention towards bringing us a new game based on the Ultima franchise.

Look, EA, when I said I'd like a new Ultima game, I meant a new Ultima game. Not...this.

Meet Lord of Ultima, a "game where you build your own unique city and play with thousands of other players". It's been developed by Phenomic, the team behind Battleforge, and while I have no idea how it plays (the beta servers are currently full), I know one thing.

EA needs to stop this.

Ultima is not a house-hold name. It's well-known in PC circles, yes, but as a role-playing game. So why dig it up only to completely misuse it? It is, like Wing Commander, a nostalgic indulgence. People remember the series for what it was, and for what it did around the time of its release.

Lords of Ultima could be great, I don't know, I haven't played it. But I know that, as an Ultima fan - surely the type of person EA is trying to appeal to by using the brand name - I don't much care for the way a cherished brand is being plastered over something completely unrelated.

[Lords of Ultima]