Transformers: War For Cybertron is an upcoming video game based on a toy line. There's now going to be a toy line based on the game which is based on a toy line. Ah, cross-promotion.
First hinted at via leaked prototype shots a few weeks back, there's now been confirmation from Hasbro that a range of figures based on the game's characters will go on sale later this year.
While no further details were provided by Hasbro, there are two shots of the figures doing the rounds, one of Bumblebee above, and one below of Optimus Prime in his vehicle mode.
UPDATE - Plenty more official shots surfaced today, courtesy of Ugo.
UPDATE: War For Cybertron Toys Confirmed For 2010 [Game Informer]