If this pitch for Tatsunoko vs. Capcom Ultimate All-Stars looks Robot Chicken-inspired, well, it was. The spot will air on at least three networks.

"Our ad agency had the idea to create this stop-motion short (a la Robot Chicken) to celebrate the zanyness of the game. Since it wasn't something that I recall any other video game publisher doing before, we jumped all over the idea," writes Grant over on Capcom-Unity. "We tried to keep it as true to the heroes' characteristics as possible, so you'll see some signature moves in there."

It was harder than it looks, of course; Grant reminds that one second of animation requires 60 minutes of work. So I count at least 20 hours of that in here. The ad will air on USA, SyFy and Cartoon Network's Adult Swim broadcast beginning next Monday, Grant says.

Tatsunoko VS. Capcom: UAS - TV Spot
[Capcom-Unity]