Pop diva Beyoncé has renewed her partnership with Nintendo of America, but this time she's back to shill more than Nintendo products: She'll be shilling her own, too.
Through Nintendo, she's promoting her own fashion line, Deréon, which was co-created by Beyoncé and her mother, designer Tina Knowles. Last year, the singer appeared in ads for the Rhythm Heaven Nintendo DS title.
Thanks to the renewed partnership, those with a copy of Nintendo's Style Savvy can download five designs from Beyoncé's clothing line and subconsciously develop the urge to buy real Deréon designs. Everybody wins!
"Style Savvy is all about creativity and fashion, both of which are really important to me," says Beyoncé. "I love that I get to become a stylist and take over my own boutique, and it's so much fun to see some of my Deréon designs added to the mix."
Beyoncé will star in two new Style Savvy ads that will be airing on American cable TV network Nickelodeon prior to the Nickelodeon Kids' Choice Awards and also during the event.
DS title Style Savvy allows players to manage a clothing boutique and choose from over 10,000 different items — five of which are from Beyoncé and Beyoncé:'s mom.