As far as business execs at large Japanese companies go, Yoichi Wada seems rather forward thinking. He's been tackling discrimination in video games head on.
"Even now, there have been people in Japan using the label youge- (Western games) with a terribly discriminatory meaning," Wada said in an interview Japanese TV from last December in which he discussed Square Enix and Modern Warfare 2, which it published in Japan. "I'd like them to try it once. If they play it once, they'd realize how incorrect that label is."