One of Hollywood's hottest young actors Shia LaBeouf (Transformers, Indiana Jones and the Kingdom of the Crystal Skull) lent his likeness to the Transformer games and points out this:
"Video games are more successful than films," LaBeouf told GamePro. (That's not entirely true as Kotaku proved last fall; however, that is not to deride the success of games like Halo 3, Grand Theft Auto IV and Modern Warfare 2. Video games are still a relatively new medium when compared to cinema or, of course, music and books.)
"It's just a different form of entertainment that's more of a tangible, visceral, emotional experience," adds LaBeouf. "Video games are emotional now. They've become cinematic, but they're filled with feeling, meaning and hope."
And that certainly doesn't mean that video games are unable of eclipsing traditional forms of entertainment — they are already on their way there. And Hollywood actors are starting to get excited about what they can possibly bring to the table.
"As technology — and as these incredible artists that work on video games continue to push the envelope — the entire video game sector will explode," adds LaBeouf. "It's not going to go away. If anything, it will take over."
Shia LaBeouf: Actor, future predictor, eater of bananas.