A New Year's Message From Square Enix's President

To kick off 2010, Square Enix boss Yoichi Wada has issued a public statement outlining the publishers corporate goals as they head into the new year. And that goal is? "Taking Root".

Which doesn't really explain it too well, so let's allow his Imperial Hotness to elaborate.

"In the near future, the rate of convergence between video games and other digital entertainment content will only continue to accelerate", Wada said in the statement. "It is for that reason we will make 2010 a year of taking root, in which we use this environment of change as an opportunity for establishing a strong foothold with which to lead the global entertainment industry".

"Taking root" doesn't really capture the scale of that goal, does it? He's not saying "in 2010 we'll make more games", he's saying "in 2010 we want to start moving towards competing with movie studios".

You reach for those stars, Wada!

In case you're wondering whether this comes out of the blue or something, no, it does not; it's custom in Japan to send New Year's cards like Westerners send Christmas cards, containing news, updates and goals for the future. Japanese companies are no different, only instead of cards, they send out "statements".