Earlier this week, Sony accidentally offered Armored - a movie that's still playing in theatres - for download on the PlayStation Store. What's more, they offered it for free. Whoops.
It was all a big mistake, of course, and one that was corrected in around five hours, but during that window it was available, people grabbed it, and people are now watching it on their PS3s and PSPs. For free.
Interesting that, mistake or not, the movie had already been processed and cleared for digital download, indicating its actual, intended release may not have been that far away.