One year older, and about two dozen or so titles fewer, Pac-Man still retains the "most recognizable" title among video game characters in the United States, according to the upcoming edition of the Guinness Book of World Records.
The book, which in recent years has trended strongly toward video game records (and, according to us apparently, is a "must-have") found that more American consumers recognized Pac-Man, beating Mario by 1 percent, 94 to 93.
I'd say Mario hasn't done so bad considering not only he has a humanoid form, but he also has changed repeatedly over the past 27 years, whereby Pac-Man has largely been the same yellow pie-shape (except for animated cartoons and other non- or semi-canonical appearances.)
Then again, I don't see Pac-Man putting out a hugely selling title this year, or being the public face of a major console-maker and games publisher. So, take Guinness's appraisal for what it is: The long memory of an entire nation, many of whom might not be gamers.
[via Go Nintendo]