Nielsen Tells Us Who Buys Movie Games

Since no one here will admit to buying video game movies - so few rise above the category's shovelware reputation - Nielsen done some research on the demographics most likely to buy titles like Alvin and the Chipmunks: The Squeakquel.

Sooprise, sooprise, "households with kids ages 6-12 represent the 'sweet spot' for these products," writes Nielsen on its blog. Also, these households tend to be wealthier, with incomes above $70,000. But lest you think this is strictly a suburban whitebread consumer template, Hispanics and Asians were most likely, among ethnicities, to pick up this type of game, too.

What is interesting to me is the console breakdown of video game movie buyers. The PlayStation 3 is the clear leader, followed by the PlayStation 2 and Xbox 360. The Wii? A distant fourth.

This is probably attributable to the first three consoles outnumbering the Wii for development of video game adaptations. But as Nielsen started this by painting the picture of a comfortable, dual-income family with kids younger than 12 in the house, and with most major film adaptations going to all consoles, the Wii turning up so low is kind of a surprise.

Movie-based Video Games and the Households that Buy Them [Nielsen Blog]