Bernard, a customer support rep for Activision, proclaimed that if he got more Twitter followers than his colleague, Randolph, by Friday, he'd pie Randy in the face. Bernard came up short but carried out the attack anyway. That's customer service.

Bernard lost by 1,400 to 340. I know cowardice when I see it and I point the finger squarely at Randolph, who failed to recognize his insurmountable lead and act pre-emptively.

Obviously the vid is a stab at viral marketing for Activision's customer support reps on Twitter, but hey, why not. I've tried it with other companies (not in video games, though) and my issue was taken care of seriously. And it beats hold music and phone trees.