As we wade hip-deep into the morass of video game releases that still flood this fall, marketing companies are upping their game to try and get a little attention.

What's that mean? Shipping a bloodied box with bits of hair sticking out of it.

What's Inside the Blood and Hair Pasted Box?

What's Inside the Blood and Hair Pasted Box?S

What's Inside the Blood and Hair Pasted Box?S

What's Inside the Blood and Hair Pasted Box?

What's Inside the Blood and Hair Pasted Box?S

What's Inside the Blood and Hair Pasted Box?

What's Inside the Blood and Hair Pasted Box?

What's Inside the Blood and Hair Pasted Box?

What's Inside the Blood and Hair Pasted Box?

What's Inside the Blood and Hair Pasted Box?