Amazon.com becomes an extension of the PlayStation Store today, as the online retailer begins offering access codes to PlayStation Network add-on content and games for the PlayStation 3 and PSP.
As they did with Xbox Live Arcade and WiiWare, Amazon does with the PlayStation Network, launching a new section of their PlayStation 3 section dedicated to game add-ons and downloadable titles for the PlayStation 3 and PSP. The new area is live now, with a selection of the more popular PSN games and PSP titles. Purchasers will receive a code immediately after making a purchase, which they can then redeem through the PlayStation Network or send to a friend as a gift.
"With more than 600 million pieces of content downloaded to date, consumers are turning to PlayStation Network more than ever for digitally distributed entertainment content," said Peter Dille, senior vice president of Marketing and PlayStation Network. "We are excited to team with Amazon.com to expand our reach with Amazon's market leading ability to target current and future PlayStation consumers."
The benefit here is that friends and family can now easily gift downloadable content to their more game savvy counterparts instead of scouring store shelves for cold, impersonal PlayStation Network cards. Good for them.