• Matt Hazard On Getting Back Into The Game

    Matt Hazard returns this winter on Xbox Live Arcade and the PlayStation Network with Matt Hazard: Blood Bath and Beyond, and the hero is keen to help other lapsed game characters return to the fold.

    Eat Lead: The Return of Matt Hazard might not have been the most competent game on the shelves, but the advertising and marketing were certainly top-notch. I'd dare say that many people bought the title on merit of its unique advertising campaign alone. It looks like D3publisher isn't letting up for the new game either, bringing Matt into the real world with this advertisement for a fake motivational seminar for old game heroes.

    The question you need to ask yourself is, "Are your thighs mighty?" Well are they?

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    Send an email to Michael Fahey, the author of this post, at fahey@kotaku.com.

    read more: #d3publisher, #matthazardbloodbathandbeyond, #psn, #xbla, #marketing