PSPgo Costs as Much as a PS3 in Denmark

Either Sony's gotta cut its price or the Danish kroner's gotta get a lot weaker against the dollar for the PSPgo's sake. It's listed at 2,000 DKK - or $396 US, one reason retailers there aren't stocking the thing.

Denmark's Ekstra Bladet reports (translation) that Fona will not sell the PSPGo in any of its 64 locations. Danish Supermarket, which runs 80 Fotex supermarkets and 15 Bilka hypermarkets, also is opting out. Finally, Coolshop.dk, one of the country's largest online electronics retailers, has said forget it.

"We initially chose not to take PSPgo into the mix," said Fona's commercial director, Mikael Drott. We belive it is priced wrong compared to the PSP we sell now. It must come down in price before it will be interesting for us. Right now it costs just the same as a PlayStation 3."

The exchange rate of Danish currency is hardly Sony's responsibility, but yeah, if the price is the same as a console and it encroaches on retailers' margins from the sale of UMD games, who's to blame them?

Danish Shops Boycott New PSP [Ekstra Bladet, thanks reader Funk McSnuff]