FIFA is the biggest of EA's many big franchises. Indeed, it's one of the biggest-selling series in the world. So when it comes to making ads for the thing, no expense is spared.
For those who aren't fans of the beautiful game, know that this is full of famous, world-class players. Who, yes, do a little foot-to-ball action, but spend most of the time grinning, playing FIFA and shouting at people.
It's a neat continuation of last year's theme, which did something similar, only without made-up numbers.