GameStop announced today that 3,600 stores in the United States will be holding midnight openings for the latest Halo title, Halo 3: ODST.
There'll be trivia, give-aways, blah blah blah. Wondering how long until retailers find out that most of these things aren't worth the wages it costs them to staff the store throughout the night.
That and the fact a lot of gamers are growing numb to the "novelty". I mean, if Madden and Quantum Solace can get midnight openings, it's a good sign the marketing team needs to think of something new.