You'd be forgiven for thinking that the above headline is taking a liberty or two with a comment from Activision boss Bobby Kotick. Nope. Those words are straight out of the man's mouth.
Speaking at the Deutsche Bank Securities Technology Conference in San Francisco yesterday, Kotick said "The goal that I had in bringing a lot of the packaged goods folks into Activision about 10 years ago was to take all the fun out of making video games."
Think he knows people outside the room will be reading this kind of stuff? Course he does. He just doesn't care.
Activision games to bypass consoles [GameSpot]