Activision haven't exactly had the rosiest of relationships with console manufacturers over the past few months. Which would be a problem for a console games manufacturer, were they not working on games that didn't even need a console.
Speaking at the Deutsche Bank Securities Technology Conference in San Francisco earlier today, Activision boss Bobby Kotick has told attendees to "expect many of our products to be playable independent of a console", with the company particularly impressed with the potential of streaming services such as OnLive.
That and cereal box Guitar Hero.
Activision games to bypass consoles [GameSpot]