NPD Cross-Ownership Data Shows Some WiiPS360 Love

The NPD Group published a report today showing that game buyers in the United States get their game info from word of mouth "above all other information sources." But somewhat more interesting is the platform crossover makeup of those surveyed.

That data says that Xbox 360 owners and Wii owners look to have the biggest crossover. Of the Xbox 360 owning gamers surveyed, 42% also had a Wii. Similarly, of the Wii owners surveyed, 26% had an Xbox 360, compared to 14% of those who had a PlayStation 3.

Don't take that the wrong way. The same ratio of PS3 owners (42% of 'em) also have a Wii. And more than a third of them have a 360. Should be interesting to see how that changes as price drops for all three systems put them closer to the realm of affordability this year.

Beyond the ranking of who likes what and which console is "winning" for second platform in the home, the survey of 20,893 Consumer Panel members has some interesting data within. If you like statistics, you're gonna love it.

MAJORITY OF GAMERS RELY ON WORD OF MOUTH AND HANDS-ON PLAY AT FRIENDS' AND RELATIVES' HOMES TO OBTAIN INFORMATION ON VIDEO GAMES [NPD Group]